Abigail Acance

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Abigail Acance

Locality: Melbourne Area, Australia
Summary: Assistant Brand Manager able to step up to a Brand Manager position. Experience in tier one FMCG and retail organizations. Extensive experience in Food and Non Food categories. Extremely strong experience in ATL and BTL marketing executions. Strong business and financial acumen. Able to hit the ground running in any FMCG organisation.
Past: Category Development Analyst at SCA Hygiene Australasia Assistant Brand Manager- Beauty Care at Procter and Gamble
Education:  University of Melbourne  (2002-2004) 

Industry: Consumer Goods
Skills: - Passion for marketing, consumer goods and delivering strong, consumer focused marketing plans - Strength in consumer analysis and research - Flawless development and execution of marketing plans - Diverse knowledge of both food and non food categories - Strategic Analysis using a diverse range of resources - Strong proficiency in AC Nielsen and AZTEC - Strength in Cross functional collaboration
Experience: Coles Group (Public Company; WES; Retail industry): Assistant Brand Manager,  (August 2008-Present) Strategic brand owner for Coles Growth Platforms (Coles Finest, Organics and Green Choice): Responsible for the strategic direction brand positioning, product assortment, brand style guides, consumer research and the execution of campaigns Led and delivered the Coles Brand Cereal...
Interests: consulting offers, new ventures, job inquiries, expertise requests, business deals, reference requests, getting back in touch

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