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Ward, Steven and Aleksandra, Lewandowska (2008) “Is the Marketing Concept Always Necessary? The Effectiveness of Customer, Competitor and Societal Strategies ...
Ward, Steven and Aleksandra, Lewandowska (2005) "Shelter in the storm: The effectiveness of business strategies in times of turmoil" Marketing Intelligence and Planning, Vol 23 (7 ...
Ward, Steven and Aleksandra, Lewandowska (2008) “Is the Marketing Concept Always Necessary? The Effectiveness of Customer, Competitor and Societal Strategies in Business ...
SHELTER IN THE STORM: BUSINESS TURMOIL AND MARKETING STRATEGY EFFECTIVENESS: Name: Aleksandra Lewandowska: Degree: PhD: Discipline: Business: Supervisor:
Language: en Rights: http://www.murdoch.edu.au/goto/CopyrightNotice; Copyright Aleksandra Lewandowska ...
Ward, Steven and Aleksandra, Lewandowska (2008) Is the Marketing Concept Always Necessary? The Effectiveness of Customer, Competitor and Societal ...
Ward, Steven and Aleksandra, Lewandowska (2005) "Shelter in the storm: The effectiveness of business strategies in times of turmoil" Marketing Intelligence and Planning ...
Ward, Steven and Aleksandra, Lewandowska (2008) Is the Marketing Concept Always Necessary? The Effectiveness of Customer, Competitor and Societal Strategies in ...
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