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Frank Alpert Associate Professor of Marketing PhD (University of Southern California, Los Angeles) MPubPolicy, BA (University of California, Berkeley)
Expert in marketing, branding, market positioning, product innovation, and entertainment software industry. Frank Alpert came to the UQ Business School as Associate Professor of ...
© 2006 The University of Queensland, Brisbane, Australia ABN 63 942 912 684 CRICOS Provider No: 00025B Authorised by: Deputy Vice Chancellor (Research)
Publications 2001 Bowater School of Management & Marketing. McDonald, H. and Alpert, F. * (2001) Using the Juster Scale to Predict Adoption of an Innovative Product, Proceedings of the ...
Jump to: Publications | Grants and Consultancies | HDR completions. Publications 2003 Deakin Business School. Vieceli, J. and Alpert, F. * (2003) Conceptualising brand salience using ...
Frank Alpert Associate Professor of Marketing PhD (University of Southern California, Los Angeles) MPubPolicy, BA (University of California, Berkeley)
Expert in marketing, branding, market positioning, product innovation, and entertainment software industry. Frank Alpert came to the UQ Business School as Associate ...
Applying Keller's Brand Equity Model in a B2B Context: Limitations and an Empirical Test Kerri Kuhn and Frank Alpert Griffith University Abstract It has been ...
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