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As "Chief ExecuGator" of controversial software company Gator, Jeff McFadden is biting back at critics of his baby.
So-called personalisation - targeting surfers with ads based on their online outings and errands - was always Claria's goal, says its co-founder and chief executive, Jeff McFadden.
But Gator head Jeff McFadden says Gator's ads appear in a separate window, and the company does not copy or modify site contents or displace its ads.
... the upcoming trial, no court will issue a ruling eliminating a consumer's right to decide for themselves what is displayed on their own computer screens," Gator CEO Jeff McFadden ...
So-called personalisation - targeting surfers with ads based on their online outings and errands - was always Claria's goal, says its co-founder and chief executive, Jeff McFadden.
As "Chief ExecuGator" of controversial software company Gator, Jeff McFadden is biting back at critics of his baby.
[Aug 5, 2005] ... personalisation - targeting surfers with ads based on their online outings and errands - was always Claria's goal, says its co-founder and chief executive, Jeff McFadden.
But Gator head Jeff McFadden says Gator's ads appear in a separate window, and the company does not copy or modify site contents or displace its ads.
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