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Michaela Baak-Mirow

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Michaela Baak-Mirow
Locality:
2000 Sydney, Australia
Job:
Shopper Marketing Programs Manager
Education:
 Berufsakademie (university of cooperative education), Lüneburg (Betriebswirtschaftslehre, Betriebswirtin (BA)/ Degree in Business Management)
Status:
Employee
Language:
German (First language), English (Fluent), Spanish (Basic knowledge), French (Basic knowledge)
Experience:
  (Shopper Marketing Programs Manager), Whybin TBWA\TEQUILA Sydney, Australia,  (Account Director), G.V.K. mbH (Gesellschaft für visuelle Kommunikation mbH), Lüneburg, Germany,  (Account Manager), Coca-Cola Deutschland Verkauf GmbH & Co. KG, Düsseldorf, Germany (now CCEAG),  (Marketing Project Manager), Masterfoods GmbH, Verden, Germany,  (Trad...
Haves:
International and national Shopper Marketing Programs and Solutions (European and South Pacific markets), retail messaging, path to purchase strategy & activation, occasion based marketing, brand & channel activation, customer marketing, promotions and below the line activities for FMCG, development of legacy in-store solutions (all channels)
Interests:
travelling (other cultures), reading, cooking, running, bush walking/ hiking, snorkelling, football/soccer, music

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Michaela Baak-Mirow
Locality:
Sydney Area, Australia
Summary:
Shopper Marketing Program Manager at Coca-Cola South Pacific
Experience:
Coca-Cola South Pacific, Sydney, Australia (Consumer Goods industry): Shopper Marketing Program Manager,  (September 2009-Present) Sole responsibility of the development of 'path to purchase strategies', 'shopper messaging' and 'point of sale development and activation' of the an...
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