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Highly awarded agency, nominated by AdNews as "one of the best known independent advertising agency success stories" in Australia.
"Teens don't get irony," said Ben Lilley of youth marketing specialist Smart. "They tend to look up to the likes of Britney and J.Lo on what to wear rather than to the doll their ...
... of the advertising industry – former AFA Graduate Trainees alumni include Belinda Rowe, (Optimedia), Julian Martin (Love), Matthew Melhuish (BMF), Darren Oliver (FNL), Ben Lilley ...
Ben Lilley of the youth marketing agency Smart, who advised Mambo to ditch the line, said the larrikin element would remain. "Other brands are doing the art and surf well but none ...
ben lilley: 00:21:59: 43: m: 40: 30-39: 10: 11: 0700: dieter roylance: 00:22:09: 46: m: 42: 30-39: 11: 12: 0498: andrew lewis: 00:22:22: 47: m: 43: 30-39: 12: 13: 0075: rohan best: 00:22:23: 48: m: 44: 30-39
Highly awarded agency, nominated by AdNews as "one of the best known independent advertising agency success stories" in Australia.
Ben Lilley, managing partner with Smart, an Australian advertising agency with a youth focus, says advertisers are merely reflecting what's going on in society.
[May 25, 2004] "Youth are constantly looking for emerging trends, so cliched traditional advertising doesn't work. . . . you need to look at alternatives, " says Ben Lilley of the Smart ...
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