Frank Alpert

Frank Alpert University of Queensland, Australia. Australasian Marketing Journal. Journal. Australasian Marketing Journal. ISSN: 14413582. Frequency: Quarterly.

Can multiple new-product messages attract different consumer segments? Gaming advertisements' interaction with targets affects brand attitudes and purchase

Kudos Personal Showcase for Assoc. Prof. Frank Alpert at University of Queensland, Australia.

Frank Alpert has 30 years' experience in marketing academia, at six different universities on three continents. He has won research and teaching awards.

Frank Alpert has 30 years experience in academia. Interests in marketing strategy, branding, innovations in higher education, and the entertainment

Frank Alpert has more than 30 years' experience in marketing academia, at six different universities on three continents. His research interests are in

Associate Professor of Marketing UQ Business School, University of Queensland - ‪‪Cited by 4090‬‬ - ‪Marketing strategy‬ - ‪brand strategy‬ - ‪pioneer‬